Updating your website is critical to fortifying its security, protecting your content, and for your reputation. There is a long list of what can go wrong if you neglect to update your website, but there are some benefits to staying on top of this crucial responsibility of being a website owner. Here’s what you should know:
Keeping your website up-to-date is one of the most critical actions you can take to draw in traffic and keep visitors coming back. When visitors come to your site for the first time and they can visibly notice outdated content and design, this gives them reason to believe the same about your business. As soon as a visitor has formed an opinion it may lead potential customers away, and can be overall damaging to your business’ reputation. Producing fresh and competitive updates excels user experience, business growth, and gives visitors more of a reason to come back. Keep in mind, when all your employees have left for the day, your website is still working for you.
Updating your website’s technology on a regular basis is how you will avoid any technical issues or harmful attacks. As website techniques advance and the standards of the web evolve, it is important that your website is up-to-date with the newest software that keeps up with the power of today’s web. Dated code can impact the speeds of your site, create a negative user experience, and effect how your website is ranked in search results.
Another aspect to consider is updating the way in which your website can be viewed. With most searches being conducted via mobile devices, providing flawless visibility and accessibility to a multitude of devices will expand your overall traffic and magnify the way your website is viewed.
Search Engine Optimization (SEO)
Google structures its website rankings by the most recent content that will be the most useful and applicable to users for the searches they make. When a website is not ranking high on Google, it is more than likely the website has not been updated for a while, giving Google’s robots a reason to believe the content is irrelevant to the search that has been made. Updating your website attracts the search engine, making your website one that is considered important and found as quickly as possible.
Older websites that have been around since before mobile browsers may not be mobile-friendly at all. Google considers the popularity of mobile devices when crawling websites, and sites that are fully responsive and can be viewed well on a smaller screen are ranked before those that are out-of-date.
Content Management System (CMS) and Third Party Plugins
Protecting your website from security liabilities demands consistent maintenance and attentiveness. If your website is built on a reliable content management system (CMS) such as Joomla or WordPress, they are very good at staying on top of coding flaws and security vulnerabilities, and can release updates as often as monthly. Their technology is rounded out further by third party plugins, which are valuable to enhancing your website’s efficiency and functionality. Keep in mind, however, that updating these plugins is imperative to website security. When a plugin contains outdated code, it can be exploited by a attacker, granting them access to sensitive data and the back end of your CMS website. By regularly installing the latest updates from your CMS host and plugin developers, you are ensuring your website has the newest security reinforcements to keep your online data protected.
The older the technology the more easily it is compromised, granting a hacker access. A lot of times attacks are carried out by bots that scan for gaps in your website code to approach for entry. Once a hacker has access to your site they can take control away from the website developer. Be sure when choosing a website developer that you can get managed updates and backups, as it is a far better practice than simply releasing a one-time design that will become out dated as time goes on.