01 Apr

The Necessity of SEO and Marketing for Small Business

    Over 14 billion online searches per month speak volumes on how important SEO has become. More businesses have gone online as a result of the global economy, and small businesses are flourishing the most under it. These staggering numbers mean that more people are searching for your business and what you offer than ever before. However, to reach those people, you need to have a marketing strategy incorporating SEO in order to rank higher in search engine results. But SEO management only gets you halfway there if you do not follow the latest developments in the medium.

    Significance of SEO

    Search Engine Optimization (SEO) is an important aspect of internet marketing because of its ability to make a business reach thousands of potential customers. Search engines like Google rank websites based on their relevance to the terms searched. These terms are known as keywords, and incorporating keywords in content with SEO can help increase traffic

    on your business website. However, it is not as easy as it sounds.

    SEO and Website Traffic

    Internet users will rely more on results in the first few pages of search engines when they search for a product, service, or a business. Users will not make the effort to go on the latter pages as they will most likely get what they want from the first page. If your business does not rank in the first two pages of Google or Yahoo, then it is unlikely that it will attract traffic. A simple way to improve ranking is to hire a SEO consultant to optimize your website. SEO is a continuously evolving medium and most businesses find it hard to incorporate SEO in their marketing strategies by themselves.

    Google Algorithms Changing the Internet

    Google made updates to their algorithms in the 4th quarter of 2013. Common factors of searches that have been updated include keyword density, titles, META tags, inbound links, content, and website traffic. Google is the most used website and search engine in the world, without a doubt. Hence, changes in Google will likely affect the traffic on your business website.

    The New Algorithym

    The new Google algorithms have made content with overuse of keywords redundant. Google now shows the most relevant content that relates to the keywords searched. Though these algorithms will take time to change the search engine medium, one cannot deny the effect they will have on small businesses. This will make SEO more important than ever as there will be no shortcuts to increase website traffic.

    Over 14 billion online searches per month speak volumes on how important SEO has become. More businesses have gone online as a result of the global economy, and small businesses are flourishing the most under it. These staggering numbers mean that more people are searching for your business and what you offer than ever before. However, to reach those people, you need to have a marketing strategy incorporating SEO in order to rank higher in search engine results. But SEO management only gets you halfway there if you do not follow the latest developments in the medium.

    Significance of SEO

    Search Engine Optimization (SEO) is an important aspect of internet marketing because of its ability to make a business reach thousands of potential customers. Search engines like Google rank websites based on their relevance to the terms searched. These terms are known as keywords, and incorporating keywords in content with SEO can help increase traffic on your business website. However, it is not as easy as it sounds.

    SEO and Website Traffic

    Internet users will rely more on results in the first few pages of search engines when they search for a product, service, or a business.  Users will not make the effort to go on the latter pages as they will most likely get what they want from the first page. If your business does not rank in the first two pages of Google or Yahoo, then it is unlikely that it will attract traffic. A simple way to improve ranking is to hire a SEO consultant to optimize your website. SEO is a continuously evolving medium and most businesses find it hard to incorporate SEO in their marketing strategies by themselves.

    Google Algorithms Changing the Internet

    Google made updates to their algorithms in the 4th quarter of 2013. Common factors of searches that have been updated include keyword density, titles, META tags, inbound links, content, and website traffic. Google is the most used website and search engine in the world, without a doubt. Hence, changes in Google will likely affect the traffic on your business website.

    The new Google algorithms have made content with overuse of keywords redundant. Google now shows the most relevant content that relates to the keywords searched. Though these algorithms will take time to change the search engine medium, one cannot deny the effect they will have on small businesses. This will make SEO more important than ever as there will be no shortcuts to increase website traffic.

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