08 Jun

The Essence of Responsive Web Design

    The biggest necessity these days for web design that drives actual results, is Responsive Web Design, and almost everywhere you turn, you are bound to stumble upon its importance. But what makes a web design scheme responsive?

    The essence of Responsive Web Design is the way you approach your design and how adjusted it is to the user from different kinds of browsers and devices. The concept may have been around for quite some time, but this is the year that the concept is all set to take a swift turn and make its resonating presence felt.

    Google has changed its values, and websites will now be ranked within the search results depending on whether they have a mobile responsive version or not. This is a crucial turn that will redefine SEO, web designing, and user experience for many brands. The number of websites this is being implemented on is growing exponentially, and responsive design is essentially harder than it may seem.

    The Defining Factors of Responsive Web Design

    Media queries are where responsive design is excessively implemented and used to determine and detect the device and resolution sizes of the screen, so that they can be accessed easily. . After this detection, multiple flexible images, grids, and types automatically adjust themselves to fit the screen the website is being accessed from, and this creates a better user experience for the user who is navigating your website.

    A good tip for witnessing responsive design live in action is adjusting the size of your browser while you view a website that has implemented responsive elements into their designs.  The resolution change that occurs in front of your eyes then will give you a good idea of how the designer intended the design to impact users.

    The responsive elements of design are gaining a substantial amount of popularity due to the amount of smart device sand tablets being used to access the internet these days. This makes a developer’s job a little harder since they have to keep up with the technological and design advancements to sustain the conversion rates and lead generation rates of their websites.

    Responsive Design isn’t ‘Just a Trend’

    The collective usage of our devices and the variety of choice available today is unlikely to get any smaller. The array of monitor shapes and screen resolutions will keep evolving and expanding.

    These factors alone can be used to determine how much emphasis will be laid on the responsiveness of your website in the near future. In order to get exposure, brands will have to compete and implement the best practices in order to stay in the market. Users will always expect your site to work just as well on mobile devices and smart phones, as it does on laptops or desktops, and it would be safe to say now that the responsive design game has completely changed. Your design must foster consistency, so that your brand can create a virtual image that clients can relate to. The stronger the online presence, the higher the visibility of your business

    There is a Difference between Responsive Design and Mobile Design

    On one hand, responsive design is an excellent option for rendering the content of your website on mobile devices. On the other hand though, it is being misunderstood for what it actually is; Mobile Design and Responsive Web Design are two different things, and while mobile design may be restricted to how your mobile version of the site works, responsive web design refers to the ‘Whole’ Design experience.

    It can get tricky and you can end up confusing the two, but what will help you in creating the best responsive design for your own website,is understanding the fact that your website cannot work as a standalone component. Your brand will need to establish a design language that it uses to communicate with the users, and it should always be coherent and complete.

    There is a ONE SIZE FITS ALL concept in Responsive Web Design, and while the world progresses, most major businesses are working excessively on enhancing their user experiences by contributing to and investing in responsive web design.

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