In any rapidly growing marketplace, tactics ranging from the above-board to purposefully misleading are to be expected. In both I.T. and marketing, there are three specific categories that these strategies and tactics fall under; White-hat, Grey-hat, and Black-hat. Each employ unique strategies with regard to boosting your traffic, but Response I.T. only uses a White-hat strategy with regard to your content and website maintenance.
White-hat strategies encourage growth and direct meaningful traffic to your website. They are based on effective, quality content, while Grey-hat and Black-hat techniques are considered immoral and frowned upon.
Even though Response I.T. only uses a White-hat approach, we believe that a firm grasp of all tactics will help you better recognize any that may be detrimental to your business. read more