07 Mar 2018

Still Using GMail or Hotmail? You Could be Putting Your Business at Risk

When setting up your business email, many people turn to Hotmail or GMail for a free and easy solution. Putting your trust in large companies may seem like the soundest option, as it would appear they have rigorous security systems in place.

However, many businesses have learned the hard way that placing their important information in the care of these companies can be costlier than they ever expected. Just ask over one billion Yahoo users who were affected by a major data breach in 2013, causing their accounts to be hacked and personal information to be exposed. If you are still using one of these companies to host your business email, here are three important reasons to reconsider.

Professionalism

What is most striking about using a middle-company to host your email address is the unprofessional impression it leaves on potential clients. For example, people will likely reach out to Will at will@willscompany.com rather than will_123@hotmail.com. Your emails may even be automatically sent to the trash as free addresses are sometimes regarded as spam. Something as simple as a clean, uncomplicated email address can have an enormous impact on customer retention.

Encryption

Unbeknownst to millions of daily users, email services such as GMail are un-encrypted and vulnerable. Cyber-attacks occur too frequently to not have your email account safeguarded. Encryption works by jumbling messages so they appear unreadable to those who are not authorized to receive them. This helps protect personal information shared between staff and clients.

Support

Free service providers curb costs by offering zero quality technical support to users. When your email goes down (as it often does with these services), your business is left stranded for an unknown amount of time as you wait for one of your most vital forms of communication to be restored.

Choosing a large company as your email provider can mean gambling with your business’s security. Choosing a reliable host for your business email ensures a professional image, exceptional protection and competent support from a team that has your best interest in mind. Contact our experts to find out how we can help!

 

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09 Feb 2018

Why updating your plugins should be done with care

You don’t have to be a tech expert to add functionality, security and new features to your WordPress website. Plugins are pieces of software that, for the most part, can easily be added and updated. However, adding and updating your plugins can cause complications. Find out why it is important to update your plugins with care to avoid potentially breaking your website.

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20 Jul 2017

SEO and You: An Investment of Time

There’s a lot of information out there about Search Engine Optimization (SEO) — what it is, how to do it, and why it’s necessary. With the right plan, any business can find itself in the prime spot of the first page of search results. But it’s also important to know that this isn’t something that will happen overnight. Good SEO takes time.

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01 May 2017

How to Boost Your Website’s Traffic

In any rapidly growing marketplace, tactics ranging from the above-board to purposefully misleading are to be expected. In both I.T. and marketing, there are three specific categories that these strategies and tactics fall under; White-hat, Grey-hat, and Black-hat. Each employ unique strategies with regard to boosting your traffic, but Response I.T. only uses a White-hat strategy with regard to your content and website maintenance.

White-hat strategies encourage growth and direct meaningful traffic to your website. They are based on effective, quality content, while Grey-hat and Black-hat techniques are considered immoral and frowned upon.

Even though Response I.T. only uses a White-hat approach, we believe that a firm grasp of all tactics will help you better recognize any that may be detrimental to your business. read more

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01 Feb 2017

Is Your Website Communicating the Right Message?

Considering most of us practically live in the online world, finding what we are looking for on the web can be done in just a few clicks. Browsing the web has become another part of our daily lives. It’s convenient, quick, and almost too simple. If you own a website, you know all too well that a lot of time and effort goes into achieving those three factors for your visitors, and it is anything but simple. read more

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11 Jan 2017

Why Should I Outsource my IT Services?

There is a popular belief that managing your business’ Information Technology (I.T.) in-house is actually beneficial and cost efficient. Outsourcing is the decision to delegate the management of a certain part of your business to another company that specializes in that area, allowing your experts to focus on what they know best. The global market is constantly changing, putting the demand and pressure for I.T. resources to the test. When a company manages their own I.T. department, the main focus of your business is shifted and this could incur considerable expenses. Considering the ever-growing technological advances, it is hard to keep up with the current trending curve, thus leading business owners to consider outsourcing their I.T. services. read more

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12 Dec 2016

What is VoIP?

VoIp stands for Voice over internet Protocol, or phone services that are provided over the internet. It is the new digital way of making phone calls online, and is expected to eventually knock out all traditional phone legacy systems.

VoIP has many more desirable features and benefits, as opposed to the traditional phone system. Within this article we will examine the 3 major benefits of switching over to VoIP. read more

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