When setting up your business email, many people turn to Hotmail or GMail for a free and easy solution. Putting your trust in large companies may seem like the soundest option, as it would appear they have rigorous security systems in place.
However, many businesses have learned the hard way that placing their important information in the care of these companies can be costlier than they ever expected. Just ask over one billion Yahoo users who were affected by a major data breach in 2013, causing their accounts to be hacked and personal information to be exposed. If you are still using one of these companies to host your business email, here are three important reasons to reconsider.
What is most striking about using a middle-company to host your email address is the unprofessional impression it leaves on potential clients. For example, people will likely reach out to Will at email@example.com rather than firstname.lastname@example.org. Your emails may even be automatically sent to the trash as free addresses are sometimes regarded as spam. Something as simple as a clean, uncomplicated email address can have an enormous impact on customer retention.
Unbeknownst to millions of daily users, email services such as GMail are un-encrypted and vulnerable. Cyber-attacks occur too frequently to not have your email account safeguarded. Encryption works by jumbling messages so they appear unreadable to those who are not authorized to receive them. This helps protect personal information shared between staff and clients.
Free service providers curb costs by offering zero quality technical support to users. When your email goes down (as it often does with these services), your business is left stranded for an unknown amount of time as you wait for one of your most vital forms of communication to be restored.
Choosing a large company as your email provider can mean gambling with your business’s security. Choosing a reliable host for your business email ensures a professional image, exceptional protection and competent support from a team that has your best interest in mind. Contact our experts to find out how we can help!