Considering most of us practically live in the online world, finding what we are looking for on the web can be done in just a few clicks. Browsing the web has become another part of our daily lives. It’s convenient, quick, and almost too simple. If you own a website, you know all too well that a lot of time and effort goes into achieving those three factors for your visitors, and it is anything but simple.
For starters, let’s focus on first impressions. When you walk into a restaurant and it’s messy and uninviting, chances are you are not too interested in the menu either. Within a short few seconds you have already begun to form an opinion that will in fact determine if you will stay or leave. Those same determining factors apply to the visitors landing on your website. In this blog, we will discuss the importance of web design and how it directly relates to conveying the right message, quickly.
Impressing the Impressions
When a user makes a search online, the major search engines place your domain in a lengthy list of related sites to choose from. An impression is the amount of times your site is shown and provided an opportunity to be clicked on. Once you have successfully gotten that click, the ball is rolling in the court of impressing them enough to keep them on your site. In order to achieve this, your landing page must have a compelling message that is made clear to your visitors using appealing structure, a clear objective, and purpose to your content. For each impression the goal is conversion: getting those visitors to take action on your website.
Click Through and Bounce Rates
A good website design undoubtedly improves the strength of your website to the major search engines, ranking your site positively which therefore generates traffic. The stronger the ranking, the closer your site is to the top of the list. There are various components that affect your score including click through rates and bounce rates. Click through rates can be defined as the number of pages that were navigated while a visitor was actively on your site, while a bounce rate is the amount of times visitors left after seeing just your home page. A poor web design allows room for bounce rates to rise, negatively affecting not only your business goals but your brand as a whole.
When a website is designed in a way that makes it easier for the visitor to find what they are looking for and have the answers to their questions readily available to them, they are more likely to spend more time on your site, take an action on your site, and deem you a reliable source of information.
Although you may very well be a credible company, if the quality of your website does not demonstrate organization, professionalism, even technical compatibility with devices, this can and likely will affect how legitimate you actually appear. Especially in the circumstances of your website offering a service or a product, your site must inspire trust in the eyes of a visitor who is willingly going to hand over their personal information and make a purchase. By ensuring your website is a true representation of the ethics and values you hold as a company, and by having clear and concise content that is easy to navigate, your design can speak a thousand words.
Remember: your website is your 24/7 store front that works and influences the way in which people interact and engage with you and your company. What does your website say about your company?