One doesn’t have to be a history buff to say that search engines have been around for as long as we have known the internet. With many names and algorithms over the year, search engines have evolved so much that they can be considered the backbone of the whole online marketing landscape. More than 80 percent of the visitors on your website might come from search engines. They may not know you previously, but all they need to do is to type whatever it is they are looking for and a whole array of results shows us before they can even press a key.
That’s right! With smarter search engines, you have a more furious competition. In order to stay ahead in the race, you need to make sure your SEO game is up to date. Simply having a website doesn’t ensure your visibility on search engine. Since, 89 percent of the users never go beyond the first page of search results, you need smarter SEO to stay competitive. You should tweak your SEO strategy according to the way your customers think as well as the way search engines evaluate.
Here are 4 tips for starters.
1. Get a New Website
It’s 2015, having a website is not enough. If your website is too old, there is a high chance that it is not up to the standards of the search engine, or your prospects for that matter. SEO is something that integrates with the design and development process. You need a website that is created with search engine optimization on mind. Lightweight, user friendly, and responsive websites tend to rank higher. So go for it!
2. Review Your Content
Content is still the king. If your website does not truly utilize your ‘targeted keywords’, search engines, despite all their smartness, might miss it. Make sure the content is relevant and high quality with proper inbound links as well. Most SEO gurus recommend going for highly engaging and share-worthy content that will earn you links, referral traffic, and higher conversion rates.
3. Include Social Sharing
Saying that the internet has become all about social media now isn’t far from the truth. Social media, in fact, has played a vital role in changing customer behaviors as well as search engine algorithms. Social media is basically your content and links can go viral. Most users have the urge to share any new thing they stumble upon, and including the relevant social media buttons on your website will make things more convenient for them. Search engines now prefer pages with more social signals.
4. Focus on Local
While the internet may be hailed for putting even the smallest business on a global front, this isn’t necessarily an advantage. You don’t have to compete with the worldwide competition if you don’t cater to the global market. When you are a small fish in a big pond, you need to make sure you stick to your anemone. Make sure your location is clearly specified in the content, tags, and headlines.
With that said, remember you need to pick your keywords wisely. Go for very specific ones that perfectly define your niche if any. And finally, end it all with a subtle yet powerful call to action.